IIT Delhi has launched a six-month live online Executive Programme in Brand Management, aiming to build advanced strategic, creative and digital branding expertise among professionals and aspiring marketers.

Registrations are open until November 29, 2025, and the programme will be conducted under IIT Delhi’s Continuing Education Programme (CEP).

Beginning January 25, 2026, and running until July 19, 2026, the classes will be held live every Sunday from 10:30 am to 12:30 pm. On successful completion, participants will receive a certificate issued by CEP, IIT Delhi.

Structured curriculum with capstone-based evaluation

The programme consists of 17 structured modules covering foundation and advanced branding areas including brand architecture, consumer segmentation, innovation, integrated brand communication and strategic brand management.

Specialised modules will introduce participants to luxury and global branding, AI-powered brand innovation and digital-first brand building.

A capstone project forms the core of the evaluation process, requiring participants to design and present a full brand strategy. Attendance of at least 70 per cent and successful completion of the capstone is mandatory to qualify for certification.

Eligibility and fee details

Applicants must meet the following criteria:

·        Passed Class 10 and 12

·        Completed a recognised undergraduate degree (minimum three-year programme)

·        Basic proficiency in Excel

The total fee for the programme is ₹1,20,000 plus 18% GST, payable in two instalments of ₹80,000 and ₹40,000. The ₹1,500 application fee is non-refundable.

How to apply

Applicants can apply online via the IIT Delhi CEP website by logging in with Gmail or Microsoft credentials, filling in the required details and submitting the application fee.

Who should apply?

The programme is aimed at:

·        Fresh graduates

·        Early-career professionals in advertising, digital marketing, PR and communication

·        Professionals from non-marketing roles exploring a career shift into branding

Graduates may explore roles including brand strategist, brand executive, digital marketing specialist, assistant brand manager, content strategist and social media manager across sectors such as FMCG, tech, media, fashion, retail, healthcare and e-commerce.